Case Analysis of Jones Soda in the Canadian Market †Free Samples

Question: Discuss about the Case Analysis of Jones Soda in the Canadian Market. Answer: Introduction The study focuses on themarketing campaign of Jones Soda in the Canadian market. The case study of Jones Soda illustrates that the company has lost two important deals with Seahawks and American Airlines, that has lead the company to huge failure in themarketing aspects. It also lead to fall of sales of the company. However, the company is seeking potential market in Canada its early roots. The marketing campaign will be formulated for the Canadian market. Organizational overview Name of the organization The marketing plan will be formulated for Jones Soda Co., a beverage company based on Washington. The company is focused on bottling and distributing non carbonated beverages, soft drinks, candy and energy drinks of unusual flavours. Mission statement The mission statement of the company is Jones Soda. Your Photo. Your Soda. Your Brand. Run with the little guy! The mission statement focuses the brand as a little guy in the giant soda market pop world. However, the brand is passionate about their brand value and rage of products in the market. Opportunity The marketing plan for Jones Soda is formulated for the expansion of the products in the Canada market. The aim of the marketing plan is to reinvent the image of the brand in the Canada along with the target customers of the region. It can be said that Canada has a potential market in terms of soft drinks market and energy drink market. Situation Analysis (SWOT Analysis) Strengths Unique flavours of the soft drinks and other beverages Responsive brand that has a cult following Social campaigns and green initiatives Improved customer interaction through various communication channels Brand recognition with high range of product portfolios Weaknesses Limited numbers of products in the product portfolio Small brand in terms of comparison with the multinational beverage company (Huang Sarigll, 2014) Opportunities Huge opportunity in Canada market The marketing techniques will improve the brand popularity Expansion in other countries as well Unique flavours and high product portfolio will attract target customers Threats Dominance of giant multinational brands like Coca Cola and Pepsi The element of health conscious among the consumers of the Canada is a threat in reducing the amount of sales in the market (Leonidou, Katsikeas Morgan, 2013) Marketing Research: Competitive analysis The soft drinks market in Canada is highly competitive in nature. The market is captured with the giant companies like PepsiCo, Coca Cola, Monster Beverage Corporation, Dr Pepper Snapple Group, Pulse Beverage, National Beverage, Celsius Holdings, Konared, Long Island Iced Tea, Uplift Nutrition, Sport Endurance, etc. Jones Soda should formulate strategies that must focus on the strategies of the competitors (Hanssens et al., 2014). Industry analysis The consumers in Canada nowadays are becoming health conscious day by day. The growing demand of the low calorie drinks in the market is the cause of the lower consumption of the soft drinks in the market. The behaviour of the consumer in the Canada is depended on the choice of them in terms of healthier beverage products. The trend of healthy products in terms of food and beverage in the Canadian market is the cause of sales of the unusual flavours of the products of Jones Soda. The interest of the consumer towards bottled drinks is still in demand in the market that the company can target while increasing the brand image in the market (Mintz Currim, 2013). Consumer analysis The company is targeting not only to the youth consumers but also to the kids of the country. The key demographic groups of Jones Soda consisted of Millenials, Teens and Hispanics. The trends of the consumers are changing day by day. They have a craze in the non-alcoholic ready to drink market. It can be seen that all these demographics will like the flavoured drinks of Jones Soda as they have unique packaging and tastes (Fan, Lau Zhao, 2015). Opportunity analysis The opportunities of the soft drink market in Canada are higher compared to the opportunity of United States. The soft drink manufacturer i.e. Jones Soda is focused in the different types of unusual flavours of the company that has been already popular in Western Canada. Now the company is again relaunching the brand and its products in the Canada market. It can be said that the company is focused in marketing the brand to the consumers mind so that they can reinforce it in the minds of them for the increase of sales and word of mouth promotion (Helm Gritsch, 2014). Differentiating and positioning It is earlier mentioned that big multinational giants like PepsiCo, Coca Cola, and other companies capture the soft drink market in Canada. It is important for Jones Soda in order to launch their product in a way so that they can differentiate them in the huge market. The USP of the brand is that it contains many product lines with unique blend of taste and flavours like root bear, cola, orange, cream, cream soda, green apple, blue bubblegum, fufu berry, bacon soda, gravy soda, Pure Can soda, Turkey Soda, etc. Apart from that, the quotes that are mentioned in the caps of the bottles are a tactics to attract customers (Davari Strutton, 2014). Packaging of the product along with the unique taste is the main point of positioning in the Canada market. Target customers and marketing mix Target customers that the marketing plan includes the three generations of people Hispanics, millenials and the teens. The age group targeted by Jones Soda ranges between 13 years to 40 years of age. The company has wide range of soft drinks for all categories of consumers. The geographic areas targeted are various metropolitan areas of Canada. The marketing plan will be formulated according to the segmenting, targeting and positioning of the products in the Canada market (De Mooij, 2013). The marketing mix of Jones Soda is described in the following: Product: The types of products that the company will be serving to the customers are energy drinks, soft drinks, flavoured drinks, etc. The products have innovative taste and refreshing flavours that will be preferred by the people of Canada. Place: The metropolitan areas of Canada are the target areas of Jones Soda in order to launch the product in the market. The places of Canada that will be chosen for the distribution of the products are supermarkets, departmental stores, convenience stores, etc (Shao, Jones Grace, 2015). Price: The pricing strategies that is applied by the company in the Canada market are penetration pricing. The company must conduct an extensive research regarding the pricing strategy adapted by them in the Canada market. The pricing of the products is initially sales oriented as the main target of the company is to penetrate the Canada soft drink market in order to capture a market share in the Canada. It can be said that the company must focus on the price quality relationship on the product. Promotion: The promotional techniques that will be used by the company in different types of the regions of Canada are internet, newspaper, sales promotion, website and social media, advertising including traditional media and digital media, etc (Shao, Jones Grace, 2015). Key success factors The key success factors that will contribute the marketing plan of the company in the success of the marketing plan of the company are the quality of the products along with the pricing of the products. Apart from that, the unique blends of the flavours of the soft drinks and the energy drinks are definitely will be a hit in the market. The promotional techniques of the brand along with its brand equity, brand personality, brand image, etc. are the unique selling proposition of the company in the market (Jones Slater, 2014). Goals and objectives The objectives and goals of the marketing plan can be divided into two categories such as long term and short term. The short-term goals of the marketing plan is to reinforce the brand name and brand image in the minds of the Canadian consumers. By the implementation of penetration pricing, the company will gain a substantial market share in the Canada (McAuley, 2014). On the other hand, the long-term goals of the company are to become the number one soft drinks company in the Canada market. The company wants to increase its profit percentage by 20% from the previous years. Apart from that, Jones Soda will also increase the sales volume by 30% in order to recover the loss that has been recurred in United States. In this way, the overall performance of the company will have to be increased in the market (Kponee, Siegel Jernigan, 2014). Conclusion It can be concluded that the marketing campaign of Jones Soda is formulated by keeping in consideration of the consumer behaviour and market characteristics of Canada. By doing the competitor analysis, it can be said that many multinational giants capture the soft drink market of Canada. Hence, the strategies are formulated in order to keeping in consideration of the techniques of promotion and other marketing activities by the rival beverage selling companies. References Davari, A., Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors.Journal of Strategic Marketing,22(7), 563-586. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Fan, S., Lau, R. Y., Zhao, J. L. (2015). Demystifying big data analytics for business intelligence through the lens of marketing mix.Big Data Research,2(1), 28-32. Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M., Yildirim, G. (2014). Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), 534-550. Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), 418-428. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Jones, D. M., Slater, J. S. (2014).What's in a Name?: Advertising and the Concept of Brands. Routledge. Kponee, K. Z., Siegel, M., Jernigan, D. H. (2014). The use of caffeinated alcoholic beverages among underage drinkers: Results of a national survey.Addictive behaviors,39(1), 253-258. Leonidou, C. N., Katsikeas, C. S., Morgan, N. A. (2013). Greening the marketing mix: do firms do it and does it pay off?.Journal of the Academy of Marketing Science,41(2), 151-170. McAuley, A. (2014). Reflections on a decade in social marketing.Journal of Social Marketing,4(1), 77-86. Mintz, O., Currim, I. S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?.Journal of Marketing,77(2), 17-40. Shao, W., Jones, R. G., Grace, D. (2015). Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning.Marketing Intelligence Planning,33(3), 414-443.

Lead Poisoning Among Children

Question: What are the physical and mental effects of pollution on children? Answer: Absolute risks are faced by growing children because of pollution as their lungs are growing and their activeness. Lead is a metal that is naturally occurring and used in almost everything and can cause serious health ailments to young children because their small growing bodies are more susceptible of retaining and captivating lead. Physical health problems in children: Lead is a dangerous metal once it gets into the body as it gets distributed in the whole body of an individual like iron, calcium and zinc etc. Lead is harmful inside the body like for example if it is in the bloodstream, red blood cells can be damaged by it that can result in limiting the ability of carrying oxygen into the various parts and tissues of the body and this can make the person anemic (Balbus, 2008). There can also be a problem of interference of lead with the blood cells and also the calcium will be absorbed that is needed for the growth of strong and healthy body. Calcium that is damaged by lead is essential for the proper growth of teeth, muscle contraction and effective functioning of blood vessels and nerves (Long, 2001). If lead remains for long-term in individuals, it can lead to dangerous results of increased risk of high blood pressure and damages to the kidney of human beings. Mental effects of lead pollution in Children: Central nervous system and brain of children is attacked by lead that causes convulsions, coma and can even lead to death among individuals. On the other hand, the survivors of lead poisoning may encounter severe health problems of disruptions in behavior and mental retardation (Binns, Ricks, 2003). The development of brain in children is also adversely affected by children that lead to reduced intelligence quotient (IQ). Children due to lead poisoning may face other serious health issues such as shortened attention span, condensed attainment of education and increment in the anti-social behavior in children. Other major health ailments caused by lead exposure are immunotoxicity, anemia, hypertension and renal impairment (Needleman, 2004, p-215). Children can also face an acute problem of toxicity to the various reproductive organs. It is believed that the behavioral and neurological effects of lead on children are irreversible. A cooperative initiative must be taken both by the government and the society for preventing lead poisoning among children. Children must be prevented from exposure to leaded paints that can cause them lead ailments and also the occupational exposure to lead contained paints will also be reduced. With this approach the manufacturing and sale of lead contained paints can be minimized that can even prevent children up to a great extent from the risks of lead poisoning. The dangerous nature of Lead has been causing lots of issues as well as tension for he parents. Lead can have physical as well as mental effects on the growing children. The above sections takes into considerations various effects and measures that can be taken to fight it. References: Balbus, J. 2008 Best reason yet for congestion pricing: Kids mental health Daily News 23 March, viewed 27 June 2008. Binns, HJ Ricks OB 2003, Helping parents prevent lead poising. Viewed 27 June 2008. Long, R. 2001, the effects of air pollution on children, in Lecture Ready 2, P Sarosky K Sherak 2006, Oxford University Press, Oxford p.57. Needleman, H., 2004. Lead poisoning.Annu. Rev. Med.,55, pp.209-222.

Nick Carraway Essay Example

Nick Carraway Paper In the light of these quotations, explore the uses Fitzgerald makes of his narrator, Nick Carraway, in the novel. Nick Carraway, the narrator of the novel, introduces himself to the reader as a person to trust and he aims to assure the reader of his decent character. Talking of his father and his own personal issues from the very beginning, allows the reader to feel at ease with his comments and that they are what Nick feels to be the truth. Tony Tanner discusses Nicks introduction, When Nick is introducing himself to us, he speaks about his family with such casual, disarming honesty that it is easy to overlook the implications of what he reveals. It is true that it is easy to concentrate on what Nick tells us about other characters, however this novel is more about Nick and it is important not to overlook Nicks character whilst reading about the other characters. We will write a custom essay sample on Nick Carraway specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Nick Carraway specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Nick Carraway specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Nick sees himself as a guide, as narrated in the opening chapter when he directs somebody to the West Egg village. Fitzgerald labelling Nick with this description at an early point in the novel, prepares the reader for Nicks role: I was a guide, a pathfinder, an original settler. He had casually conferred on me the freedom of the neighbourhood. In the first few chapters of the novel, Nick remains a spectator on the other characters lives, as he is a newcomer to this vast world of wealth. He detaches himself from their wealth and situation and tries to keep his involvement with them to a minimum. He observes in the nature of this pathfinder, watching every movement and examining it. In the very first few lines of the novel Nick quotes from his father: Whenever you feel like criticising anyonejust remember that all the people in this world havent had the advantages that youve had. Nick uses this in the introduction, which suggests it is something he thinks about daily and follows consistently. However, he doesnt. He criticises many of the characters throughout the novel and picks up on their faults and downfalls. This lack of tolerance is surprising considering his own fathers advice, and as he points out just a few paragraphs on, it has a limit. Nick describes the East and West Egg villages with graphic images and details to emphasise the wonder of his surroundings. He also uses a lot of reference to light, linking with the green light, which Gatsby sets his life around: With fenders spread like wings we scattered light through half Astoria.. Across the courtesy bay the white palaces of fashionable East Egg glittered along the water. The use of this language shows Nicks feelings about the landscape. He is biased in the way he narrates throughout the novel, which reminds the reader that it is being narrated from one mans point of view. Once Nick has introduced himself to the reader, he moves on to talk about significant events in his life. Tom and Daisy Buchanan are old acquaintances of Nicks. Daisy is his second cousin once removed and he knew Tom from college, and so when they invite him over for dinner he feels obliged to accept the invitation. The reader is immediately made aware of the importance of the Buchanans role and the change that they make on Nicks life, the history of the summer really begins on the evening I drove over there to have dinner with the Tom Buchanans. At first Nick finds it hard to understand Tom and Daisy. Daisy has a singing compulsion in her voice, which is used to compel Nicks attention. Tom physically takes control of Nick swinging him around by one arm. At this point Nick is passive and malleable. However, as the novel moves on, we see changes occurring in Nicks relationships with the other characters. In Chapter IV Gatsby calls on him: Good morning, old sport. Youre having lunch with me today and I thought wed ride together. Here Nick is being moved to the edge of other peoples lives at their command. This allows excellent narration from him. If their lives had no relevance with his own morals and experiences, there would be no significance of these events. Wealth and money are issues introduced early in the novel. They play an important role in most of the characters lives (fantasies). It is what brought them to where they are now, drawn by the style, beauty and glamour. After the war Gatsby goes to New York, the centre of wealth. It was hard to realize that a man in my own generation was wealthy enough to do that. Wealth is something that Fitzgerald, through Nick, often revisits throughout the novel. Tom, Daisy, Jordan and Gatsby are all very wealthy and Myrtle craves this lifestyle. The characters are morally blind. They fabricate reality, they fantasise, gossip, misread themselves and others, they lie and they betray. Nick implies this to the reader when talking about Doctor T. J. Eckleburgs eyes. Those blue and gigantictheir retinas are one yard high.brood on over the solemn dumping ground of the valley of ashes, but they see nothing. The characters see what they want to see, living their own fantasies the way they want. Gatsby becomes a strong interest of Nicks before they even meet. The gossip and rumours that Nick hears increase the intrigue of the character. At the party Nicks companion whispers to him: Somebody told me they thought he killed a man once. These small details stimulate Nicks curiosity. When he finally meets Gatsby, he picks up on Gatsbys use of terrible clichà ¯Ã‚ ¿Ã‚ ½s and that listening to him was like skimming through a dozen magazines. This suggests that Gatsby has fabricated his past in order to make it seem full of wonder, beauty and glamour. He relives the past and lives the dream. However, Nick also comments on how Gatsby does appear to be telling the truth when talking about the war, with his distinguished and heroic war record. Gatsby continues to talk about his childhood, and Nick knows it is an unoriginal fantasy, but he does want to believe him. Throughout the novel Nick is morally critical of Gatsby and his comment, I disapproved of him from beginning to end supports this. However, despite this, Nick continues to be drawn to Gatsby. Nick perceives two sides to Gatsby. One side is a romantic person with a rare charm, and the other is an uncultured man who adopts a stiffly formal manner to conceal his social faults. He struggles to criticise Gatsby, when through his own morals he knows he should feeling a certain shame for Gatsby. Throughout the novel Nick provides some powerful visual impressions of Gatsby. Nick talks again and again about Gatsby standing in a formal pose with an arm raised against a background of light and shade. These gestures show Gatsbys romantic cravings and are strongly characteristic. Nick is drawn in by this mysterious figure, which seems almost without substance. He is unable to understand Gatsby and his gazes, which frustrates Nick: Involuntary I glanced seaward and distinguished nothing except a single green light, minute and far away, that might have been the end of the dock. Nick also has difficulty grasping Gatsbys parties: Sometimes they came and went without having met Gatsby at all, came for the party with a simplicity of heart that was its own ticket of admission When Nick himself receives an invitation to Gatsbys little party, his intrigue for the man increases. He finds it difficult, at first, to understand why a man would put so much effort and money into producing such a marvellous event so frequently, and yet not attend himself. Being a neighbour of these events, Nick is able to witness the amount of input, and yet he seems blind to all the servants and caterers who make it the event it is. To Nick, Gatsby is almost like a magician who creates these parties by himself. We understand towards the end of Nick and Gatsbys relationship that it was all done for Daisy. His love for Daisy stimulated his want for wealth and success. However, when the dream of Daisy materialises into the shape of a real woman, the world of Jay Gatsby vanishes, as the reality of his wealth is revealed. You always have a green light that burns all night at the end of the dock Possibly it had occurred to him that the colossal significance of that light had now vanished forever. Gatsbys passion for Daisy takes over his entire life and self-image. It is the depth of that feeling which holds Nicks fascination. Nicks feelings towards Gatsby change constantly though the novel as a result of such different perspectives. When Tom takes Nick to see his girl, he comments that Toms determination to have my company bordered on violence. Tom is described to have talked to Mr Wilson coldly, showing his wealth and power. The images are deeply unpleasant. Nick doesnt seem to think very highly of Myrtle: She smiled slowly and, walking through her husband as if he were a ghost, shook hands with Tom, looking him flush in the eye. Nick is also aware of Myrtles falseness and her longing for the dream. She likes to feel she is of higher class and wants the chance to be someone else. Myrtle lacks the character and intelligence of a woman of higher class. She thinks herself above her husband, Wilson, which both Nick and Tom know isnt true. Her attempts to be a real lady fail: At the news-stand she bought a copy of Town Tattle and a moving picture magazine. I want to get one of those dogs. Gatsbys death is an important part of this novel. Until this point Nick has been living his life through the eyes of the other characters, but keeping a certain amount of detachment to enable him to judge them critically. Gatsbys life intrigued Nick the most, and once Gatsbys dream world is smashed, Nick is able to sympathise with Gatsby, rather than admire. From the very first word Nick hears of Gatsby, he starts piecing together information to develop an understanding. After Gatsbys death Nick is in full command of the outline of his life. It is also at this point where we see Nick moving to the centre of the narrative: .it grew upon me that I was responsible, because no one else was interested interested, I mean, with that intense personal interest to which everyone has some vague right at the end. Morals seem to be an important issue throughout the novel. Through his own morals, Nick rejects Gatsbys offer to, pick up a nice bit of money. The novel challenges his morals by the use of the diverse characters. Nick picks up on the moral failures of the Buchanans, beneath their wealth and power: Tom and Daisy they smash up things and creatures and then retreated back into their money or their vast carelessness, or whatever it was that kept them together, and let other people clean up the mess that had made. Kathleen Parkinson states that: Fitzgerald allows Nick to claim authorship of the book. I agree with this comment, and even at one point Nick is said to be, Reading over what I have written so far. Many of the events written about in the novel are not what Nick has experienced, but what others have recounted and what he has retold. It seems at the start that Nick has been untouched throughout his life. The war hasnt left any marks on him as he enjoyed it so much: I enjoyed the counter-raid so thoroughly that came back restless. It isnt until Nick meets Gatsby that he makes an emotional commitment. He commits himself to a belief in Gatsby even though he is aware of the ugly factors of the mans life. Nicks intuition provides a valuable insight into Gatsbys identity and his vulnerability. It is easy to underestimate the importance of Nicks role in the novel. The title automatically turns our attention to Jay Gatsby, the handsome, wealthy, dreamer who conducts other peoples lives in order to bypass his own. However, it is Nicks narration and interests that direct the novel in the direction it takes. Tony Tanners comment about the writer of the book, clearly evaluates the entire novel: Fitzgeralds book is Nicks book, but Nick is not Fitzgerald.

Sample Of My Day At The School Library Essay

Sample Of My Day At The School Library EssayThis short samples of my day at the school library essay can be used in a high school composition course. This worksheet provides the same format as your own original essay with a few specific differences. This worksheet is for students in grades 10 through 12. The content is similar to other worksheets in that it will require students to learn some basic grammar skills and spelling words.A lot of students will use this as a group subject for the whole class or as a sample subject for a project. For the second choice, look at some sample essays that you would like to turn into a workshop for your students. The worksheet that you put together for the sample students, they can take the style of their own student writing and turn it into a workshop. Then the next step would be to print out the samples of my day at the school library essay and distribute them to the entire class. Be sure that the worksheet is useful for the whole class and not just the students that will be doing the worksheets for the workshops.Because the type of worksheet that is provided in the sample worksheet, is completely different than a typical workbook, you can make the worksheet too long to read. For those students that are reading the worksheet, it can make the time go by faster than if the students were sitting quietly. Using this worksheet in class, you can speed up the time for learning the lesson that the teacher is trying to teach. Be sure that the student write down all of the information that they have memorized that will help them later in the lesson. Each student will need to remember things differently.The teacher can also use this as a tutorial for students to review from the reader's mind. They can use the idea of flipping the page while reading the information that they have written in order to review everything that was read. You can provide some little details that were read and go over them again in the lesson. This is an easy way to review the information that the students have learned in the workbook.Using this worksheet will allow you to do more than just study skills. Students will be more confident that they know the basic facts of the world around them. Using the worksheet, you can remind students to pay attention to something that they have forgotten. After all, the classroom is the place where people learn. Most students have forgotten a lot of things in the classroom. Remembering them will allow students to not be so shy to make mistakes.In short, using the samples of my day at the school library essay in a high school library composition course, will allow students to learn more about themselves and what is important to them. The longer sample worksheet will allow students to learn and remember more. The students that do well will be confident and able to focus on what is important to them in the lesson.This samples of my day at the school library essay can be used in any high school class. It is very easy to assemble and make into a worksheet. If used in a classroom, teachers will be able to give students a great teaching experience.

Contemporary Issues in Corporations

Contemporary Issues in Corporations Overview of contemporary issues Contemporary issues refer to the various issues that might be facing the organization in the present time. These issues may include International Conflict, Terrorism, Waste Management, Natural Resources Energy Conservation, mobile technology and communication, and many other current issues.Advertising We will write a custom report sample on Contemporary Issues in Corporations specifically for you for only $16.05 $11/page Learn More In hospitality and tourism, the major contemporary issues include emotional intelligence, Professional Development (including employee empowerment, personality and conflict), Globalization and Cultural Diversity, Sustainability, Corporate Social Responsibility, values and Ethics. This paper will focus on corporate social responsibility as the contemporary issues facing hospitality industry. Corporate Social Responsibility In the hospitality industry, the issue of corporate social responsibility has been debated in detail and it is not yet clear how the industry should be regulated using corporate social responsibility actions. Corporate social responsibility deals with corporate conduct in respect to the broader societal values. It questions the responsibilities of hospitality establishment to the entire society. Despite the lack of an accepted theory of corporate social responsibility, it is obvious that CSR draws on the fields of ethics and morals, which are basic to most cultures (Averch, 1990). Hospitality establishments do not operate in a vacuum but constantly interact with the society. This is because it is a part of society. It interacts at a primary level with groups such as employees, distributors, consumers, stockholders, banks, suppliers and competitors. At a secondary level, it interacts with such institutions as governments, local communities, media social pressure groups, business support groups and the public. With all these interactions, hospitality establish ments cannot afford to go on with their businesses without responding to issues affecting these groups. Thus, the reaction of hospitality establishments towards these groups is the source of corporate social responsibility (Demsetz, 1979).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some people argue that there is no such thing as corporate social responsibility. Others argue that CSR must and will eventually result in long run profits, while others feel that modern organizations must undertake social responsibility regardless of the profit. Whatever the argument, the question of accountability arises making CSR become a major contemporary issue in the hospitality establishments (De Wit, 2004). Corporate social responsibility involves decisions. The corporate world is decision oriented and corporations have an impact on society through these decisions. Therefore, CSR raises t he question of rightfulness of decisions and of which decisions are more right. Furthermore, social responsibility goes beyond short run profitability of hospitality establishment. Merely meeting minimum legal and market directives does not constitute social responsibility. CSR is very subjective in nature and is influenced by the economic and social system within which it operates. For example, benefits from social responsibility do not directly accrue to the firm making the expenditure on social responsibility. CSR is hence a system holding that the corporation should respond to the moral and ethical values of society within which it is licensed and which it serves. A given corporation will draw from and shape the values of the society from which it draws its existence. CSR tries to fuse social values with profit maximization goals (Horn, 2009). During this century, there has been great change in what the society expects of its institutions and in what hospitality establishment re gard as the proper roles in organization. This change has gradually developed into a new concept of corporate social responsibility.Advertising We will write a custom report sample on Contemporary Issues in Corporations specifically for you for only $16.05 $11/page Learn More Increasingly, many hospitality establishments are adopting the view that besides the obligations they have on their business, they have a personal responsibility to the society. Hospitality industry personnel and their managers are increasingly being held accountable for the social effects of their actions. However, it is not clear where such social responsibility begins and where it ends (Drucker, 1990). In other words, corporate social responsibility may refer to the moral and ethical content of managerial and corporate decisions. That is to mean that the values used in business decision making are over and above the requirement of the law and market economy (Trevino, 2007). Closely related to social responsibility is the concept of social responsiveness, which simply means the ability of a corporation to relate its operations and policies to the social environment in ways that are mutually beneficial to the economy and the society. The difference between social responsibility and social responsiveness is that the latter implies actions and the ‘how’ of enterprise responses. Two areas of corporate accountability exist in the hospitality industry. Conventionally, it shows that management is professionally responsible to the board of directors while the directors run the corporation for the shareholders who are the providers of capital to their corporation. It is logical that the shareholders expect a fair financial return for their investment. However, through separation of ownership and control, shareholders do not run the company. Therefore, by implication, management has the responsibility to ensure that the shareholders receive an adequate retur n. Broadly and with a more modern view, hospitality establishments should be accountable to employees, customers, suppliers and the state. In short, corporations should respond to external forces that are of value to it. It is from these external forces that the corporation draws its existence. How then can it operate without them?Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More CSR involves decisions – the hospitality industry is decision-oriented and corporations have an impact on society through these decisions. Therefore, CSR needs to know how correct the decisions are and which of them are more applicable. Social responsibility goes beyond short run profitability, merely meeting minimum legal and market directives do not constitute social responsibility. CSR is very subjective in nature and is influenced by the economic and social system within which it operates (Stephen, 2007). Social responsibility does not directly accrue to the firm making the expenditure on social responsibility. CSR is hence a system holding that the corporation should respond to the moral and ethical values of society within which it is licensed and which it serves. A given corporation will draw from and shape the values of the society from which it draws its existence. CSR tries to fuse social values with profit maximization goals. Many organizations have thus been evalu ating the benefits and problems that are associated with corporate social responsibility. Some business organizations argue for but others are against them. Those supporting it say that since businesses create some problem, they should solve them as well as the fact that organizations owe society for supply of resources. Those arguing against it say that social responsibility gives corporations too much power and that it will decrease profits and end up contradicting the real reason for firms’ existence. The idea behind corporate social responsibility in hospitality industry has been articulated in several ways. In practice, the rationale of corporate social responsibility is about building sustainable businesses, which need healthy economies, markets and communities. The core drivers for corporate social responsibility include enlightened self-interest. This creates an ethical synergy and cohesion in sustainable global market economies. This driver enables the communities an d labor markets to function well together in the hospitality industries. Social investment, as corporate social responsibility driver, contributes to physical development of infrastructure in the hotel industry and promotes the use of social capital as an important tool of doing business. On the other hand, transparency and trust as corporate social driver affect the hospitality establishments in the view of how businesses perceive trust issues in public. There is increasing expectation that hospitality establishments will be more aggressive, accountable and better prepared to report publicly on their performance in terms of social and environmental issues. Other aspects of corporate responsibility is geared towards increasing public expectations of business, hospitality establishments are thus expected to achieve much more than just providing job opportunities that increase economic growth through taxes and employment (Arrow, 1951). There are different areas of social responsibilit y that hospitality establishments can exercise. This includes business giving donations, ecology and ensuring environmental quality such as noise control and aesthetic improvement. It should also ensure consumerism such as in the control of harmful products. Some provide community needs such as the improvement of health care and education. Government relations such as the restriction on lobbying and internal relations, labor relations such as the expansion of employee rights, and promoting stockholder relations such as providing full financial disclosures are also necessary. Companies are often in a position to do most of these things but the challenge to most corporations is the absence of immediate benefit (Adams, 1965). Studies have also shown that there is a certain pattern of response to social demands. Hence, hospitality establishments can respond to social demands in three strategic approaches. The first one is adoptive strategy. This involves changing only when you are force d to do so by the society. This implies complying with the law. The law gives business a general guideline of what is expected by a society. Legal compliance is the minimum that is expected by a society. Organizations that use this strategy adopt or react to the environment only when there is strong outside pressure. For example, the producers of body perfumes have to be ozone friendly. The second one is proactive strategy. This involves an attempt at shaping the environment. The company using this strategy tries to manipulate the environment in ways that will be to their advantage. The steps they take may or may not be to the interest of the society in the end. For example, paying off politicians to avoid scrutiny is done to their own advantage. The last one is interactive strategy. When a company is able to anticipate environmental changes and blend its own goals with those of the society, then it is said to have taken an interactive strategy. This involves reducing the gap betwee n public expectations and business performance. This calls for knowhow and skills on how to manage the company’s social relations with external forces, which may affect the company. That is, the firm tries to interact with the surrounding social environment in ways that will be mutually beneficial (Buckley, 1976). Contribution of these trends towards Career growth and personal development Corporate social responsibility is by far the most influential recent trend that contributes towards the survival of most businesses in the corporate world. Learning and appreciating this issue has enabled me to realize the need for giving back to the society. This has strengthened my work-life relationship and has also helped me develop my career in the hospitality industry since it highlights on how to make better decisions and improve personal development. This has improved both my personal and professional development. This issue has enabled me appreciate the need to have professional co nduct and know how to deal with people in real life situation and as professionally as possible. In terms of personal development, corporate social responsibility has improved how I view the general roles expected of businesses and individual towards the community. The social responsibility principle is a modern concept that provides businesses and organizations with corporate priorities. They are of significant influence to the way the organizations operate and especially its survival in the near future. Customers are increasingly showing interest in doing business with those organizations that demonstrate responsibility and ethical practices. Those organizations that fail to achieve this suffer the consequences in many different ways. This may be through the loss of market share, which will reduce revenues and in the end, it may put organizations out of business. Therefore, social responsibility decisions are of utmost importance in the running of any organization. Corporate socia l responsibility is what separates the successful hospitality establishments from the losers in the modern corporate world. It also determines the decisions that a company makes in ethical matters that would determine the success or failure of the company. Conclusion The hospitality industry should work towards developing strategies and making radical rehabilitations on the image of the various establishments through adopting and being keen on the effects of the various contemporary issues faced. On one hand, corporate social responsibility may be a vital contemporary issue and so is the future of the hotel’s profits. Therefore, hotel establishments should be very cautious and on watch for potential contemporary issues. References Adams, J 1965, ‘Inequality in Social Exchange’, Advances in Experimental Social Psychology, Vol. 2, pp. 267. Arrow, KJ 1951, Social Choice and Individual Values, John Wiley, New York. Averch, H Johnson, LL 1990, ‘Behavior of the firm under regulatory constraint’, American Economic Review, Vol.52, pp. 1052. Buckley, PJ Casson M 1976, The Future of Multinational Enterprise, Macmillan, London. De Wit, B Meyer, R 2004, Strategy: process, content and context, Thomson, London. Demsetz, H 1979, ‘Ethics and Efficiency in Property Rights Systems’, Exploration of Austrian Themes, pp. 97. Drucker, PF 1990, ‘Ethics in Management’, The Practice of Management, pp.124-125. Horn, R 2009, The business skills handbook, Chartered Institute of Personnel and Development, London. Stephen, G, Dirk, DS Daniel S 2007, Managing social and ethical issues in organizations, IAP, New York. Trevino, L Nelson KW 2007, Managing business ethics: Straight talk about how to do it right, Hoboken, NJ.

Urban Rural divide Essay Example | Topics and Well Written Essays - 2000 words

Urban Rural divide - Essay Example This diverse population in the demographic makeup of the rural sections of the country also has a vastly broad economic composition. It is notable that agriculture constitutes the relatively vast percentage of the rural economy (Great Britain, p 3, 2008). Through such observations, the government of UK is taking into account several measures to initiate programs that facilitate growth and development in the country, particularly the rural settings to ensure they catch up in development to the pace at urban locations (Farmer & Currie, p 54, 2009). Consequently, in taking these measures, the government is keen to adopt strategies and welfare policies that facilitate growth and development and encourage the working age to be more productive. The policies in their contribution are factoring the component of proofing the policies and strategies adopted to ensure that such strategies and policies of development are effective in achieving success for each of the communities, individuals and business elements in England. The urban-rural divide remains a core factor of consideration in alleviating the economic and social development of the entire England nation. The rural divide in England takes three key aspects, which entail the economic growth, the quality of life and the rural engagement aspect of the entire communities in the rural England (Michale Woods, p 581, 2006). The rural statement entails underlining the commitment of the England government to the rural elements that facilitate success. The statement reflects the vision for successful business at the rural community, thriving accordingly in living and working from the countryside; hence, better welfare (Pateman, p 43, 2010). The key objectives of bridging the urban-rural divide in this concept thus base on three key priorities. The vital areas of precedence for the policy entail establishing the

Merging and Clashing Cultures, & Defending Human Rights Essay

Merging and Clashing Cultures, & Defending Human Rights - Essay Example For example â€Å"Have a Coke and Smile† and then the latest â€Å"Open Happiness† with which people all across the world can relate to, but the campaign â€Å"Coke is it† is restricted to shores of the United States only. Moreira very logically elucidates this saying that although Coke is a host in America, yet â€Å"Coke is a guest, not the host, in most countries† and this could campaign would be rejected by an international audience. Marketing Strategies Applied by Coca-Cola It is very true that the trademark of Coca-Cola identifies itself with a positive tone of advertising. This can be further explicated as a technique in world marketing. The name Coca-Cola is found to be comparative with happiness of all kinds. This why one can find the trade name to be correlated with festivities, major sporting events like the World Cup, stadiums, and posters that represent light spirited frivolities. It is believed that the company intentionally associates itself with all these values of life that can create an atmosphere of joviality. This is deliberately done to increase a positive consciousness among the common masses. Coca-Cola: Relating Itself with the Customers It has been observed that Coca-Cola works on the positive psychology of the masses. People can relate to the optimism that it projects as a brand. People who are pent up with their ordinary lives can feel a sudden freshness by procuring a Coke. A typical example of this is a working executive, confined to his or her cubicle or even a laborer working in a factory find it to be a refreshing drink. What this means is that all humans think alike, there is no basic difference between them as the emotion remains to be the same and this is exactly what Coca-Cola aims to accomplish. In simple words this creates a desire which Coke tries to charm by fascinating all and sundry irrespective of their social backgrounds. Coca-Cola: In American Culture The fact that the marketing tactics of Coca-Cola is based on ubiquity is quite interesting in itself. This can be further justified by this piece of information that it has merged with the country’s culture it has visited into. In short it has become a part of the major culture wherever it has marketed itself. It is like the very instance of ‘El Kiosko Budweiser’ show in Puerto Rico that Arlene Davila points out. She finds that people think â€Å"locally produced shows are reflections of the local culture.† Hence the Puerto Ricans have acknowledged â€Å"Budweiser beer as a local product† (Davila, 2004). Likewise Coca-Cola has been mingled with mainstream cultures like in Taiwan they have chosen one their best as a brand ambassador. The Wang Lee Hom who is admired by all in Taiwan, sings the jingle of Coca-Cola with a Taiwanese melody. That is Coke does not act like the oppressive colonizer. Much to the contrary it has mingled itself with the larger cultures of the world. This has one mo re string attached to it that of the company’s regard for music. It comprehends world music as part of their marketing strategy for sure. Coca-Cola in Indian Culture In India Coca-Cola has to cope with a number of things. The new â€Å"Indian consumer† had a different taste. This consumer did not want to be fooled by a foreign company. This nouveau generation of consumer preferred Indian products over