Urban Rural divide Essay Example | Topics and Well Written Essays - 2000 words

Urban Rural divide - Essay Example This diverse population in the demographic makeup of the rural sections of the country also has a vastly broad economic composition. It is notable that agriculture constitutes the relatively vast percentage of the rural economy (Great Britain, p 3, 2008). Through such observations, the government of UK is taking into account several measures to initiate programs that facilitate growth and development in the country, particularly the rural settings to ensure they catch up in development to the pace at urban locations (Farmer & Currie, p 54, 2009). Consequently, in taking these measures, the government is keen to adopt strategies and welfare policies that facilitate growth and development and encourage the working age to be more productive. The policies in their contribution are factoring the component of proofing the policies and strategies adopted to ensure that such strategies and policies of development are effective in achieving success for each of the communities, individuals and business elements in England. The urban-rural divide remains a core factor of consideration in alleviating the economic and social development of the entire England nation. The rural divide in England takes three key aspects, which entail the economic growth, the quality of life and the rural engagement aspect of the entire communities in the rural England (Michale Woods, p 581, 2006). The rural statement entails underlining the commitment of the England government to the rural elements that facilitate success. The statement reflects the vision for successful business at the rural community, thriving accordingly in living and working from the countryside; hence, better welfare (Pateman, p 43, 2010). The key objectives of bridging the urban-rural divide in this concept thus base on three key priorities. The vital areas of precedence for the policy entail establishing the

Merging and Clashing Cultures, & Defending Human Rights Essay

Merging and Clashing Cultures, & Defending Human Rights - Essay Example For example â€Å"Have a Coke and Smile† and then the latest â€Å"Open Happiness† with which people all across the world can relate to, but the campaign â€Å"Coke is it† is restricted to shores of the United States only. Moreira very logically elucidates this saying that although Coke is a host in America, yet â€Å"Coke is a guest, not the host, in most countries† and this could campaign would be rejected by an international audience. Marketing Strategies Applied by Coca-Cola It is very true that the trademark of Coca-Cola identifies itself with a positive tone of advertising. This can be further explicated as a technique in world marketing. The name Coca-Cola is found to be comparative with happiness of all kinds. This why one can find the trade name to be correlated with festivities, major sporting events like the World Cup, stadiums, and posters that represent light spirited frivolities. It is believed that the company intentionally associates itself with all these values of life that can create an atmosphere of joviality. This is deliberately done to increase a positive consciousness among the common masses. Coca-Cola: Relating Itself with the Customers It has been observed that Coca-Cola works on the positive psychology of the masses. People can relate to the optimism that it projects as a brand. People who are pent up with their ordinary lives can feel a sudden freshness by procuring a Coke. A typical example of this is a working executive, confined to his or her cubicle or even a laborer working in a factory find it to be a refreshing drink. What this means is that all humans think alike, there is no basic difference between them as the emotion remains to be the same and this is exactly what Coca-Cola aims to accomplish. In simple words this creates a desire which Coke tries to charm by fascinating all and sundry irrespective of their social backgrounds. Coca-Cola: In American Culture The fact that the marketing tactics of Coca-Cola is based on ubiquity is quite interesting in itself. This can be further justified by this piece of information that it has merged with the country’s culture it has visited into. In short it has become a part of the major culture wherever it has marketed itself. It is like the very instance of ‘El Kiosko Budweiser’ show in Puerto Rico that Arlene Davila points out. She finds that people think â€Å"locally produced shows are reflections of the local culture.† Hence the Puerto Ricans have acknowledged â€Å"Budweiser beer as a local product† (Davila, 2004). Likewise Coca-Cola has been mingled with mainstream cultures like in Taiwan they have chosen one their best as a brand ambassador. The Wang Lee Hom who is admired by all in Taiwan, sings the jingle of Coca-Cola with a Taiwanese melody. That is Coke does not act like the oppressive colonizer. Much to the contrary it has mingled itself with the larger cultures of the world. This has one mo re string attached to it that of the company’s regard for music. It comprehends world music as part of their marketing strategy for sure. Coca-Cola in Indian Culture In India Coca-Cola has to cope with a number of things. The new â€Å"Indian consumer† had a different taste. This consumer did not want to be fooled by a foreign company. This nouveau generation of consumer preferred Indian products over